Serial Number: DW 0005
Subcategory: Desk Watch
Status: Display
Description:
Endura Digitime watch
Endura S.A. is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel Bienne, Switzerland, for the purpose of manufacturing watches under private label . This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogère Suisse, Endura SA is the private label and licensing division of the Swatch Group.
